Ecommerce Website

Abercrombie and Fitch’s previous navigation only exposed broad shopping categories in the mega menu. This project focused on reviewing the navigation that was being used on the website and figuring out a way to expose high-performing categories that were only visible later in the funnel.

iOS & Android App

Abercrombie and Fitch’s iOS and Android mobile app interface was outdated and needed a re-design. This project focused on reviewing the components that made up the mobile app and re-designing them in order to elevate the overall experience.

iOS & Android App

A&F and HCO have a high-performing product recommendation slider on web that moves 4 product cards at once. The product cards carry a high click-through rate. This project focused on re-designing the slider so that it can be used in both the A&F and HCO mobile app experiences.